Elixir Juice Bar has leased two more stores in Manhattan, according to Winick Realty Group’s Charles Rapuano, who represented the brand in both of its recent New York leases.
The brand will occupy 70 Greenwich Avenue, located between Seventh Avenue South and Sixth Avenue in the heart of the West Village. Rapuano represented Elixir, while ownership was represented by Caleb Peterson of RKF.
When the store opens in mid-May, it will serve Elixir’s cutting-edge organic signature juices and cleanses, along with its superfood smoothie line and great selection of grab-and-go foods.
Though the site is in close proximity to its recent opening 434 Sixth Avenue, “Elixir felt it was a different market because of the travel patterns in the area,” said Rapuano, who is continuing to locate real estate for Elixir throughout Manhattan and the suburbs.
“With the new luxury apartments being developed out of the former hospital across the street, there will definitely be enough consumers to support two locations.”
Elixir has also leased a location in the Upper East Side, a neighborhood Rapuano describes as teeming with gyms, yoga studios, cycling studios and other health-conscious amenities.
The 500 s/f store is located at 1371 Third Avenue, between 78th and 79th Streets. The store was formerly occupied by a soft-serve ice cream store and Elixir will open this location in June. Rapuano represented Elixir and landlord MacArthur Properties.
Elixir is a fast growing brand with numerous locations throughout Manhattan and Connecticut. The company also has been chosen to operate many juice bars in Manhattan, including the prestigious Mercedes House.
