Another day, another broker reality show.
This time, it’s an ABC Family show called “Next Step Realty: NYC,” a series that follows New York City-based residential brokerage firm Next Step Realty, and the agents who work there.
With the first season just beginning to air, one of the stars of the show is enjoying the spotlight.
Margit Weinberg, a New York native who grew up on the Upper East Side, is one of the featured agents.
She worked in public relations in California after graduating from the University of North Carolina at Wilmington, where she studied communications and Spanish, but decided to move back to her hometown to dive into the real estate industry — after all, it’s in her roots.
Weinberg’s grandmother was a successful broker in Westchester, and she grew up accompanying her to open houses, handing out flyers to prospective buyers.
“My grandma is one of the top real estate brokers in Larchmont,” Weinberg told Broker’s Weekly. “She would always say ‘You can do this!’”
After returning to New York to get in the real estate game, Weinberg started her career at Corcoran, working on one of the top sales teams at the firm’s 660 Madison office. There, she learned the ins and outs of the business and, after a year, she made the jump to Next Step Realty.
The firm, which specializes in helping recent college graduates find apartments in the city, offers “concierge level services,” including chauffeuring clients to Manhattan from the airport.
“We make it very seamless,” said Weinberg. “It’s a niche market that hasn’t been tapped into.”
Next Step Realty, which was founded in 2010, first started off marketing at top Ivy League schools, helping relocate soon-to-be grads who were starting their careers in finance.
Since then, the firm has developed several corporate partnerships, with financial giants such as Morgan Stanley, Credit Suisse and Deutsche Bank.
At a firm where the focus is on clients in their early twenties, just out of college, almost all the agents are also in their 20’s. The oldest broker at the company is 31. Though the firm has around 15 agents, only four are featured on the show, including Weinberg, who is 27 years old.
“The goal is to grow with the clients,” said Weinberg, who looks to form lifelong relationships with her clients. “People like to work with someone their age.”
The company’s website says the service they offer is essentially a “fun, luxury, seamless, one-day apartment hunt.” They also guarantee a discount on broker fess, and claim a 90 percent customer satisfaction rate.
Weinberg herself specializes in helping relocate international clients.
“I love connecting with the people,” she said of her favorite part of the job. “We work with a lot of parents and kids, and I really care about my clients. I really mean that. A lot of brokers say that, but I mean it.”
The idea for the reality show about the firm came from a former intern at Next Step, who inadvertently pitched the idea while discussing her internship over dinner at her friend’s Hamptons home — her friend’s mom turned out to be a top executive at ABC.
The first season of the show has already been filmed and is scheduled to air through October. Weinberg and the firm are waiting to hear whether the show will be picked up for a possible second season.
“It’s been a lot of fun,” she said. “It’s really captured our business and what we do, it’s really captured what were about.”
Although she’s a fan of the show, she admitted that seeing herself on TV is “totally weird and mortifying.”
A preview for the reality show dubs Margit “The Rogue,” and features her showing a high-end apartment to a client, telling the camera that she’s closed more deals than any other agent at the firm, and reveals that sheʼs dating her boss.
Weinberg lives in Chelsea and spends a lot of her time with her rescue dog, Daisy, and working with animal rescue causes. She also enjoys fitness and working out, and is a self-described “foodie.”
As for her future, sheʼs aiming high.
“My goal is to be the number one real estate agent in New York City,” she said. “There’s a lot of competition. It really is about building a client base, and we’re young — the goal is to continue this and nurture that. The show is just another platform to get us there.”