Retail

Thor showing a sweet spot for Soho shops

Joe Sitt

Thor Equities added another SoHo property to its holdings in the premier fashion and retail corridor.

Company executives confirmed the acquisition of the historic building at 155 Mercer Street.

This is the ninth building that Sitt has purchased in the neighborhood in recent months, bringing the total number of acquisitions in SoHo to 14.

“You can never have too much of a great thing – and SoHo is really, really great right now,” said Joseph Sitt, CEO of Thor Equities.

“In the 90s, Mercer Street set the fashion world abuzz, and now, years later, a tourism-fueled retail economy is drawing the world’s most prominent names to SoHo’s historic streets. We intend to continue to be a major part of it all.”

155 Mercer, located between Houston Street and Prince Street, houses 17,500 s/f spanning four floors and a mezzanine level.

The first floor is optimal for any retailer, while the property’s upper floors are “the ultimate luxury for the city loft-dweller,” according to Thor.

The property has 45 feet of total frontage on Mercer, a SoHo fashion thoroughfare that already boasts luxury labels such as Vera Wang, Marni, Marc Jacobs, Versace, Saint Laurent and Balenciaga.

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