Rockefeller Center has welcomed three new unique retailers: the popular gift shop PIQtoo; T2, which reimagines tea; and Korean jewelry retailer Zazen Bear.

The new locations of brands add to the more than 40 jewelry, apparel, and gift options currently available to customers at Rockefeller Center.
PIQtoo, T2, and Zazen Bear add to offerings from brands including Swarovski, Victorinox Swiss Army, Free People, Crabtree & Evelyn, Tous, Erwin Pearl, Penhaligon’s, Rain, and LEGO.
PIQtoo is inspired by the Japanese Kawaii movement and offers one-of-a-kind creations by top illustrators and toy designers in an assortment found nowhere else in the country. PIQtoo will open later this summer and will be located at on the Concourse Level of 30 Rockefeller Plaza.
Anthony Stamford of CBRE represented T2 in its lease. The retailer takes ancient rituals and brings them to a modern tea table. With over 200 loose leaf blends, T2 offers guests the opportunity to explore the world of tea. T2 Tea is open and located at 620 Fifth Avenue.
Jordan Barker or Bark Equities represented Zazen Bear. The Zazen Bear shopping experience is meant to be meaningful and relaxing for anyone seeking a moment of calm during the work day.
It offers jewelry and gifts, aromatherapy scented candles, and features a meditating bear figure, called Zazen, which is the company’s mascot. Zazen Bear is open and located on the Concourse Level of 30 Rockefeller Plaza.