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Restaurant chain honeygrow to open at RFR’s 285 Madison Avenue in Midtown

RFR announced a 2,984-square-foot retail lease with honeygrow at 285 Madison Avenue, a newly repositioned, 26-story, 510,000-square-foot office tower located on the northeast corner of Madison Avenue and 40th Street.

Honeygrow, which now boasts nearly 20 locations across the East Coast, will occupy a portion of the ground floor and mezzanine. The lease marks the eatery’s first foray into Manhattan, having launched in Philadelphia in 2012.

Douglas J. Green and Casey Pollock of MSC Retail represented honeygrow in the 10-year lease transaction. The landlord was represented by Jordan S. Claffey, Executive Vice President, Head of RFR Retail.

Mr. Claffey said, “We are thrilled to bring honeygrow to 285 Madison Avenue. From its roots in Philadelphia to its expansion in the most sought-after markets across the country, midtown Manhattan is a perfect destination for honeygrow’s high-quality, wholesome food.

RFR’s distinctive pre-war office property is home to some of the most respected international firms with seamless access to amenities, transportation and cultural attractions, and honeygrow is an exceptional, welcomed addition.”

“We knew that in order to enter Manhattan we’d have to pivot our design approach to work in smaller spaces at a faster pace,” said Justin Rosenberg, Founder and CEO of honeygrow. “We are excited about this new evolved iteration of our model.”

This transaction comes on the heels of a 200,000-square-foot headquarters lease with PVH Corp. for its multinational luxury apparel business, Tommy Hilfiger, at 285 Madison Avenue.

The apparel giant joins prestigious global firms including a MetLife company, Brighthouse Financial, StriVectin Operating Company, General Electric Company and Misys International Banking Systems at the premier tower.

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