Tapad, a marketing company recently named one of Forbes’ “America’s Most Promising Companies” for 2014, has signed a lease for 18,759 s/f on the third floor of the Moinian group’s 60 Madison Avenue.
Esther Zar, Daniel Lolai and Richard Doolittle of Murray Hill Properties represented Mionian and Peter Liptrot of Bernstein Real Estate represented the tenant.
In September Real Estate Weekly reported that asking rent was in the low $50s psf.
The 13-story building on the north side of Madison Square Park is undergoing a Gensler-designed renovation including updates to the elevators and entryway. The fourth and eleventh floors are still available for lease.
The CBRE team of Michael Movshovich, Sam Spillane, and Paul Amrich are marketing the two remaining floors.
The fourth floor, totaling 18,783 s/f, features an existing, highly efficient open plan installation with an exposed ceiling creative feel and extensive infrastructure in place.
The eighth floor, measuring 17,177 s/f, is demolished and offers a flexible floor plate suitable for an efficient open plan layout.
Both floors have oversized windows providing abundant natural light and sweeping southern views overlooking Madison Square Park.
“Having recently signed cross-platform marketing technology firm, Tapad, to lease the full 18,759 s/f thrid floor and with the building’s soon to be completed beautifully renovated lobby, we wanted to partner with an elite agency team who can deliver the quality of tenants befitting the remaining two prime available floors,” said Gregg Weisser, senior vice president of leasing at The Moinian Group.
“Midtown South continues to attract a diverse mix of space users including technology and media firms, which continue to provide a tremendous growth engine for New York City,” said CBRE’s Movshovich. “60 Madison Avenue is ideally located on Madison Square Park, which offers a dynamic neighborhood rife with tenant amenities. We are excited to partner with The Moinian Group as they commit extensive capital to modernize the building offering tenants a tremendous opportunity with both classic architecture and the benefits of a modern infrastructure.”
Murray Hill Properties also announced a 120,721 s/f lease renewal with Scripps Networks at 1180 Avenue of the Americas for a 10-year term.
Garett Varricchio, Bret Varricchio and James Tamborlane of MHP represented ownership.
Samuel Clark, III of Cushman and Wakefield represented the tenant.
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