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Menswear brand joins Hamptons retail rush

Fine men’s clothier Todd Snyder is joining the retail rush to the Hamptons.

Steve Asch of City Connections Realty brokered a summer season lease for a 2,000 s/f store formerly occupied by Brandy Melville at 50 Main Street in East Hampton.


Hal Zwick of Town and Country Realty represented the landlord in the deal, the latest among a rash of retail leases signed as the coronavirus drove Manhattanites to the Hamptons.

With wealthy New Yorkers opting to work from home at their beach houses, retailers including maternity brand Hatch, Paul Sargent and American Eagle have signed summer leases while Bergdorf Goodman and Saks Fifth Avenue are operating a complimentary same-day delivery service to the Hamptons.

The exodus from Manhattan has also helped lift the Hamptons housing market from the doldrums. Douglas Elliman reported the median price of a single-family home reached a record $1.1 million in the second quarter of 2020 even as prices nose-dived across the city.

Driven by wealthy new Yorkers fleeing the coronavirus claiming the mean streets, the average sale price hit $2.1 million

While the Hamptons has long been the summer playground of the Manhattan elite, the sudden influx that began in April this year sparked fears of COVID clusters.

To date, 1,996 Suffolk County residents have died from COVID-19. Currently 42 people are hospitalized in Suffolk where 5,610 people have been treated and released since March 22.

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