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L’Oreal to upgrade light poles in Hudson River Park

L’Oréal USA announced an investment to replace the lights throughout Hudson River Park with more sustainable alternatives.

In collaboration with the nonprofit, Friends of Hudson River Park, L’Oréal will upgrade all 354 light poles from metal halide to sustainable LED bulbs along the Park’s esplanade, which spans nearly four miles along Manhattan’s west side, stretching from Battery Park to West 59th Street.

The first LED bulb was installed in July on Pier 45 in Chelsea, and installation will continue incrementally throughout the Park’s 150 land acres until completion in November 2016.

“As new residents of the West Side at Hudson Yards, it’s particularly important for us to give back to our vibrant new neighborhood,” said Frederic Rozé, President & CEO of L’Oréal USA. “We are proud that the Lights by L’Oréal program will make the beautiful Hudson River Park an even safer and more sustainable place for our employees and the community to enjoy.”

The new LED lights have a life span of 50,000 hours, five times longer than traditional bulbs, with the power of up to 5,400 bare lamp lumens.

The installation will make bike lanes, walkways and piers safer and more enjoyable for visitors after sunset.

Additional benefits of the program include a reduction in CO2 emissions by approximately 350,000 pounds per year, the equivalent of nearly 230 barrels of gasoline burned.

It will also save $20,000 per year in traditional bulb replacements and reduce energy use, with lights automatically powering on at dusk when lux levels drop below 500 and shut off when they go above 700.

“We are excited to partner with L’Oréal USA on this project and look forward to providing the community with an eco-friendly alternative to lighting our pathways for patrons that live, work and play in or near the park day or night,” said Gregory Boroff, Executive Director at Friends of Hudson River Park.

L’Oréal USA’s contribution aligns with the company’s ongoing Sharing Beauty With All sustainability efforts. This global program was designed to incorporate more sustainable practices across every facet of the business, to meet current and future social and environmental challenges.

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