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Israeli cosmetics brand Arianna comes to Soho

Bertwood Realty announced the signing of a 1,100 s/f, five-year lease for the Israeli cosmetics company, Arianna, at 193 Spring Street in Soho.

Utilizing Dead Sea minerals, Arianna offers a full line of skincare products. With four locations in the northeast, Spring Street will be their second New York City location.

“Soho’s demographics align perfectly with Arianna’s knowledgeable consumer base,” said Bertrand de Soultrait, president of Bertwood Realty.

“But it’s a challenge to make the economics in Soho work because rents are so high. We needed to find a location on the rise, yet something that could still deliver results from day one. Because Spring at Thompson is one third the price of being at West Broadway, Arianna can achieve results from day one.”

193 Spring is close to the E Train and a few doors down from Dominique Ansel’s Bakery, home to the legendary Cronut.

Bertwood Realty represented both the tenant and the landlord, Goldberg Group. Asking rent was $300 psf. The tenant plans to open by April.

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