Only 28 per cent of American consumers are satisfied with the way real estate businesses handle their phone calls.
A study by audio branding specialist, PH Media Group, found standards in the industry fell below the American average of 32 per cent.
Insurance companies performed the best (41 per cent), while customers of architectural firms are the least content, with only 20 per cent happy with call handling standards.
“Poor call handling … can be the difference between attracting new business and putting potential clients off permanently,” said Mark Williamson, sales and marketing director.
The study, the largest of its kind conducted in America, also discovered males are more satisfied (31 per cent) with the way real estate companies answer their calls, compared to their female counterparts (26 per cent).
In terms of location, people in the South were found to be the happiest with their telephone experience (31 per cent), closely followed by the Midwest (30 per cent), the Northeast (26 per cent) and the West (25 per cent).
Level Group is launching a new seminar series called The Level Spotlight Event.
The inaugural seminar — open to all brokers — will be focused on branding.
Sponsored by Wells Fargo, “All About Branding: How to Use Personal and Verbal Branding to Build Your Business,” will take place on March 29 starting at 9:30 a.m. at Wells Fargo, 150 East 42nd Street.
The event will feature nationally recognized business and communication professionals:, Rochelle Lisner, CEO/owner of Dynamic Business Growth, and Jennefer Witter, CEO/founder of The Boreland Group.
Witter, author of “The Little Book of Big PR” was named one of the top ten black CEOs/Entrepreneurs in the nation by Madame Noire Magazine.
Michael Barbolla, Level Group’s COO who is orchestrating the event, said, “In Manhattan, where there are approximately 30,000 brokers and 4,000 listings, agents need every tool necessary to stand out and get their ‘unfair share’ of exclusives.
“This seminar is a tool and will provide the brokers with nuts-and-bolts information that they can immediately use to build up their books of business, regardless of whether they work with domestic or global sellers, buyers or investors.”
Registration is required. RSVP to firstname.lastname@example.org .