By Sarah Trefethen
Intimacy, a designer lingerie and sleepwear chain, has chosen the former Arden B location at 104 Fifth Avenue, just off Union Square in the Flatiron District, for its third New York City location.
The chain, with 17 stores nationwide, already has locations on Madison and Third Avenues on the Upper East Side. The retailer also considered space in the Meatpacking District, according to Stacey Kelz of Stacey-Robins Realty, who represented the tenant.
But Kelz said her client was really focused on the Flatiron area. “It was all about the foot traffic,” Kelz said. “That’s such a vibrant neighborhood, and there are more upscale retailers there.”
Asking rent for the 6,200 s/f space was $325 psf. Intimacy has signed on for 10 years. Faith Hope Consolo and Joseph A. Aquino of Douglas Elliman’s Retail Group represented the ownership of 104 Fifth Avenue.
“Years back, we recognized the potential for Fifth in Flatiron and immediately began leasing stores to some of the most promising up-and-coming names in design, scent and beauty, such as Paul Smith, Matsuda, Sephora, bebe, Fresh and C.P. Company,”
Consolo said in a statement. “The area continues to evolve with international brands such as Spain’s Zara, Armani A/X from Italy, and Canadian retailer Joe Fresh.”
Other national and international brands with stores in the area include Aldo, Anthropoligie, Banana Republic, Coach, J.Crew, Kenneth Cole and 7 for all mankind.
“Intimacy offers a sophisticated level of service and quality that is different from other intimate apparel chains in the area,” Aquino said in a statement. “It is especially known for its expertly trained sales staff, which has mastered the art of matching the ideal lingerie to every woman’s unique body type and style.”