Sand Hill Angels announced seed investment in Storefront.
The company, currently operating in San Francisco and New York City, will use the funding to build out their team and expand into new markets.
Storefront’s platform solves problems many entrepreneurs face when opening physical retail stores — from searching for space, to negotiating agreements, to finding the right fixtures and signage needed to set up a store.
At the same time, the company helps brokers expose their retail spaces to potential customers for short-term use.
“Sand Hill Angels is a great partner for Storefront,” said Storefront co-founder and CEO Erik Eliason.
“They have many years of experience with early stage startups. Nearly every problem we could encounter, someone at Sand Hill Angels has already solved.
“Combined with their extensive network and history backing leading startups … make them a great coach to have in an entrepreneur’s corner.”
In six months, Storefront has listed over three million square feet of retail space at thestorefront.com, and helped over 100 brands open pop-up shops in San Francisco.
Some of the leading malls and brokers, including Westfield, Simon, GGP, Colliers International, Cushman & Wakefield, Jones Lang LaSalle, and CBRE are working with Storefront to list their space and find tenants.
With its recent launch in New York City, Storefront now offers anything from a spot in Grand Central Terminal to a hotel lobby, enabling customers to find a unique space whatever their budget.
The success of Nooworks — a lifestyle brand of apparel and accessories all made in California using ethically sourced materials — at boosting holiday sales with a ten day pop-up store at San Francisco’s Westfield Mall is being cited as an example of how Storefront enables businesses to move beyond their existing markets and test new concepts.
Nooworks saw a 30% increase in holiday season revenues, and introduced their brand to new customers.
