Alfa Development, one of Manhattan’s leading real estate companies, is set to open its first boutique hotel project, HGU New York.
The company has invested $18 million in renovations of HGU New York, located in the NoMad District at 34 East 32nd Street.
The hotel lobby preserves the history of the 1905 landmark Beaux-Arts structure designed by architect Frederick C. Browne.
To inject a modern New York sensibility to the property, Alfa Development has enlisted hospitality designer Peter Guzy, of Asfour Guzy Architects, as well as DD Allen, of Pierce Allen Design.
The fusion of these two visions is a “mindfully designed and eco-conscious hotel,ˮ with a state of the art HVAC system decreasing the carbon footprint by 50 percent.
“We look forward to introducing our motto, history, architecture, and sustainability on a human scale into one of the world’s most robust hotel markets,” said Michael Namer, CEO of Alfa Development.
“While the renovation brings new life to this landmark hotel, we are preserving the historic elements to what we believe the hotel would have offered, providing guests with an experience grounded in a century-long New York point of view.”
HGU New York has also partnered with Gallery 151, a contemporary art gallery based in lower Manhattan.
The curated art will showcase contemporary pieces, drawing inspiration from urban backdrops of New York City’s emerging artists and feature icons such as Fab 5 Freddy and Liz Markus, among many others.
The ten-story hotel will feature 90 guest rooms, ranging from a Standard Queen to King Suite. HGU New York’s lounge, called 1905, has a fireplace from the building’s original structure. 1905.
