AC Lawrence Real Estate announced that it is expanding its residential real estate operations to Manhattan’s West Side, and will be moving some of its agents into an 11,000 s/f office at 729 Seventh Avenue in the Theater District.
This marks significant growth for the full-service residential and commercial brokerage, which was acquired recently by The Bellmarc Group.
The prime 729 Seventh Avenue loft location had been the offices of Manhattan Apartments Inc., a residential brokerage founded in 1984.
Manhattan Apartments has now ceased operations. Its founder, CEO and president, Jerry Weinstein is joining AC Lawrence as a consultant, bringing his 30 years of rentals expertise to the burgeoning firm.
Neither holding company The Bellmarc Group nor AC Lawrence is acquiring or merging with Manhattan Apartments.
Manhattan Apartments agents are being encouraged to join AC Lawrence, though. A lawsuit between Manhattan Apartments and A.C. Lawrence & Company has been resolved.
“We are excited to expand to Manhattan’s West Side, an area of tremendous appeal to renters and buyers with the wide range of housing inventory available, as well as the proximity to business, culture and transportation,” said Larry Friedman, principal, The Bellmarc Group.
“We hope to welcome many of Manhattan Apartments agents to AC Lawrence, where they will have full access to our advances in real estate technology, such as our computerized key system, iPad client registration and many cutting edge Internet advances under development,” said Anthony DeGrotta, principal, The Bellmarc Group.
“By joining AC Lawrence, our leadership team will be unparalleled in New York City in terms of landlord relationships, years in the rental business and name recognition,” said Weinstein, a well-known name in Manhattan rentals.
Any Manhattan Apartments agents who wish to join AC Lawrence also will benefit from the new alliance with Bellmarc, which avails any interested agent of the full sales training program that was developed and is still taught by Neil Binder, co-founder of Bellmarc.
“I am pleased to offer Bellmarc’s sales program and reach in the industry to a new group of agents. Having the opportunity to learn both rentals and sales makes the most well rounded agent, one who is able to best help a client with all possible needs,” said Binder.