Time Inc. today announced that it has signed a long-term lease at Industry City in Brooklyn.
More than 300 employees in the company’s Technology, Content Solutions and Editorial Innovation departments will move to a 55,000 square-foot facility in the Sunset Park complex at the end of the year.
Time Inc.’s move to Industry City coincides with the relocation of its headquarters to 225 Liberty Street in Lower Manhattan from the Time & Life Building at 1271 Avenue of the Americas at 50th Street, where it has operated since 1959.
“We are excited that our talented technology, advertising and creative teams will become a part of Industry City’s revitalization,” said Time Inc. CEO Joe Ripp. “This environment – known as an ‘innovation and manufacturing district’ – is an ideal space for building new products, reimagining content creation and developing advertising solutions.”
Employees who are working on the DRIVE, a new editorial product devoted to cars and the car culture, will occupy a 5,000 square-foot ground floor showroom. They will join members of Time Inc.’s Editorial Innovation, Technology and Content Solutions teams at Industry City. These departments will occupy two floors that each span 25,000 square feet.
Industry City is a 16-building, 6 million square-foot complex that is home to more than 400 companies that employ 4,000 people.
Time Inc. will join a diverse group of tenants that include The Brooklyn Nets, Design Within Reach, MakerBot and more.
“Industry City is thrilled to welcome more than 300 employees of Time Inc. focused on the intersection of content solutions, technology and innovation,” said Andrew Kimball, CEO of Industry City. “This move is further proof that Industry City is at the forefront of New York’s technology and innovation boom and is the location where start-ups as well as major firms like Time Inc. want to grow together in a unique innovation ecosystem.”
Zev Holzman, Howard Nottingham and Matthew Barlow of Savills Studley represented Time Inc. in lease negotiations. Bruce Mosler, Mitchell Arkin, Kelli Berke, Joseph Cirone, Haley Fisher and Mikael Nahmias of Cushman & Wakefield represented Industry City.
Holzman said: “Time Inc.’s goal for its Brooklyn space from the beginning was to create and foster its own hub of creativity and innovation. Industry City offered an incredibly authentic opportunity to achieve that in a campus setting and in close proximity to where today’s young, creative workforce have planted roots.”
“Innovative companies like Time Inc. are coming to Industry City for more than the incredible industrial space and modern amenities; they’re coming because they want to be a part of the vibrant and diverse community of creatives and makers that’s growing there,” said Bruce Mosler of Cushman & Wakefield. “These companies are looking to create work environments where employees can be inspired by their neighbors and their surroundings, and Industry City is the place that can deliver.”