Ryan Serhant of Nest Seekers (and Million Dollar Listing New York fame) and his team recently took over sales at 230 East 63rd Street.
The six-unit boutique condominium is being developed by Michael Paul Enterprises, LLC.
Richard Steinberg of Warburg Realty sold the first four units, which are currently under contract.
Serhant and his team aim to sell the remaining two, which include a $3.15 million maisonette.
They say you can smell money. Now, an out-of-the-box marketing firm is hoping money can smell new apartments.
Dubbed “scent marketing,ˮ developers are now using custom designed fragrances as part of their sales tools.
The aim is “to create a positive, comforting environment for buyers and renters and add a sense luxury on their overall impression.ˮ
Air Aroma is also bringing their fragrances to 66 East 11th Street, where Leonardo DiCaprio and Deepak Chopra have both bought homes.
The new eco-friendly development, currently in construction, has opted for a natural fragrance using a blend of essential oils.
Owners of the individual apartments also will be able to work with Air Aroma to create a custom scent, used exclusively for their home.
Gotham Organization has re-opened its newly designed amenity space at The Atlas.
Designed by Stephen Alton Architects, renovated amenities include an upgraded and expanded gym, new yoga and stretch room as well as a lounge with an outdoor terrace and working fireplace.
Gotham Organization CEO David Picket said, “Gotham has a storied history of building quintessential Manhattan landmarks and SAA’s new additions to The Atlas promise to be incredibly well received.”
The Women’s Council of Realtors, Empire Westchester Chapter and the Hudson Gateway Association of Realtors (HGAR) raised more than $23,000 for the Westchester Coalition for the Hungry and Homeless at its recent Spring Fashion Show at the Glen Island Harbour Club in New Rochelle.
Bloomingdale’s, along with Jos. A. Banks provided all of the fashions, which were modeled by HGAR Realtors and sponsors.