As a means of celebrating—and rewarding—tenants returning to work in-person and rebuilding their work community, GFP Real Estate has launched an exciting new ‘Summer Concert Giveaway’ contest available exclusively to its tenants to win tickets to some of the summer’s most sought-after concerts.
Tenants across GFP’s portfolio can enter daily to win one of more than 130 pairs of tickets to see Coldplay, Paul McCartney, The Weeknd, Elton John, Lady Gaga, Kenny Chesney and Red Hot Chili Peppers at MetLife Stadium. Winners will receive complimentary food and beverages while enjoying the concert from a VIP suite at MetLife Stadium. Each pair of tickets is valued at approximately $1200.
To enter the giveaway, tenants simply scan a QR code provided on posters on display in their respective office lobbies. Each tenant may scan/enter once daily to win; winners will be picked one week in advance of each event. Tenants looking to increase their chances of winning are encouraged to come to the office each day to enter. Nearly 4,000 tenants entered to win tickets to each of the first concerts, featuring Coldplay and Paul McCarthy, respectively; with more than 11,000 entries received in total since the launch of the contest.
“People are coming back to the office more and more as their concerns about COVID-19 continue to subside. We wanted to create a fun way to reward those individuals while motivating employees working from home to come back too. The more you come to the office, the greater your chances are of winning,” said Jeff Gural, Chairman and Principal of GFP Real Estate.
In addition, GFP recently launched Ice Cream Socials for tenants. The gatherings, which are hosted in each building’s lobby, focus on bringing tenants together to meet and socialize while enjoying complimentary Ben & Jerry’s Ice Cream. GFP will host the ice cream socials throughout the summer.
A recent study by The Partnership for New York City that surveyed 160 major employers in the city found that approximately 38 percent of workers in Manhattan are in the office each day, while just 8 percent of workers come to the office Monday through Friday. The survey also found that the average number of workers expected to come to the office each day will increase to 49 percent after Labor Day, though the hybrid work model is expected to persist for the next few years.
“I am encouraged by the City’s ongoing recovery and the workers that have continued to make New York the best city on earth. Increasing the number of people coming into the office each day will benefit local businesses, restaurants, and retailers—which will help propel the City’s ongoing recovery.”
GFP Real Estate’s Summer Concert Giveaway will run through the summer, with the last drawing to be held in early-August. GFP has offered tenants other incentives to return to work in recent months—the company recently offered workers free coffee and donuts each week—and has supported the city’s ongoing recovery with its #GFPRECARES campaign, which showcased public art by award-winning illustrator Anthony Russo.
Throughout the pandemic, GFPRE assisted businesses and organizations whenever possible, and has continued to offer its ongoing support to its tenants and neighbors to ensure their survival and recovery. In total, GFPRE assisted more than half of its tenants through the pandemic, providing rent relief worth millions of dollars.