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Deals & Dealmakers

Gebroe-Hammer arranges $327M portfolio sale in NJ

Gebroe-Hammer Associates has arranged the sale of 118 buildings in New Jersey, totaling more than $327 million.

The package of multifamily buildings was comprised of 2,137 units and found throughout Jersey City, West New York, North Bergen, Guttenberg and Union City in New Jersey. The seller, reportedly Trendy Management, was represented by Gebroe-Hammer Associates’ senior vice president Nicholas Nicolaou.


According to Nicolaou, selling the entire portfolio took 18 months and was done through six different packaged out transactions.

The largest package included 67 buildings and sold for more than $190 million, while the second-largest was made up of 35 buildings of 588 units and went for more than $97 million. The largest package registered a $150,000 per-unit-price, while the second-largest earned a higher $165,000 per-unit-price, according to Gebroe.

The buyer of the two largest packages, Optimum Holdings LLC, was procured by Gebroe’s executive managing director Joseph Brecher.

“The Gateway Portfolio in its entirety and as separate packages presented an extremely rare multi-family investment opportunity,” Nicolaou said.

“It marked the highest concentration of for-sale stabilized assets in Hudson County ever to come to market at a time when asking rents for this apartment submarket are expected to advance upward of 6 percent over the next couple of years.”

The remaining packages were two separate Union City transactions that totaled 10 buildings of 164 units and a five-building 105-unit package in West New York that sold for $15 million.

Nicolaou explained the seller felt it was the right time to “shed these assets” and that the properties quickly found investors because of the recent rapid growth and remaining potential the buildings and the areas still have.

“Jersey City’s urban infill neighborhoods are reaping the benefits, so to speak, of westward expansion that is extending redevelopment further away from the Gold Coast waterfront,” added Nicolaou. “In turn, this is drawing a new post-undergrad millennial tenant pool with two-to-three-year-old professional careers who crave the affordability, transit accessibility and lifestyle of the ‘Brooklyn of New Jersey.’”

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