British boot icon Dr Martens has opened is second New York store at 868 Broadway.
The retailer – whose shoes became synonymous with the 90s punk rock scene – has leased 6,226 s/f on the ground floor, basement and second floor of 868 Broadway in the Flatiron District, a space previously occupied by VMV Hypoallergenics .
The second floor will be used as office and showroom space and will represent the company’s northeast region headquarters location. Neighboring tenants include Steve Madden, Geox, True Religion, Paragon Sporting Goods, G-Star. Dr. Martens also has a location at 148 Spring Street
Cushman & Wakefield’s Christopher Schwart represented Dr. Martens in the transaction. Andrew Epstein of Easy Street Properties represented the landlord.
“Dr. Martens had identified the Union Square submarket for their second Manhattan location because of the tremendous foot traffic, fantastic co-tenants and area demographic, which they felt is in line with their customer profile,” said Schwart, a Cushman & Wakefield senior associate.
“We had been eyeing this submarket for some time and when this space presented itself, we felt it was a perfect fit due to its physical attributes and the ability for Dr. Martens to have a contiguous second floor showroom and office space.”
After losing some of their shine when punk faded from the spotlight, Doc Martens (as the Brits call them) have made a big fashion comeback with a red carpet of celebrities now sporting the slick chick boot look.
Jessica Alba, Kardashian step-sis Kylie Jenner, Nicki Minaj and singer Carly Rae Jepsen are just a handful of the famous shoe wearers.
Dr. Martens expects the new Broadway store to open in time for the busy holiday season.