The Real Estate Board of New York’s (REBNY’s) Commercial Brokerage Division hosted its latest seminar, “Maximizing Your Brokerage Income in 2015,” last week at Baruch College.
The program – led by Rod Santomassimo, founder and president of the Massimo Group, a commercial real estate coaching and consulting organization – explored intuitive strategies that attendees can adopt to better organize their time and resources to increase profits.
In particular, Santomassimo focused on increasing presence, assessing where one is today and where they ultimately want to be, optimizing one’s pipeline, effective prospecting, team building, and learning how to focus on the clients’ needs.
By using these methods, Santomassimo assured the crowd that even a real estate broker who does not match the profile of a “perfect” salesperson would be able to achieve success.
“Maximizing your income is possible for all those in commercial real estate,” said Santomassimo. “Focusing on the pillars of prospecting is the foundation for top performers throughout our industry. The right plan, when implemented, will propel your business and ultimately your income.”
James Nelson, chair of REBNY’s Commercial Board of Directors and partner at Cushman & Wakefield (formerly Massey Knakal), said, “Rod Santomassimo shared with the brokers great suggestions to improve and focus their businesses.
“He spoke about how best to improve outreach and cultivate relationships with potential clients. It was also very helpful to learn how best to track activity and set goals.”
“I walked away from Rod’s seminar with a mandate to incorporate more definition and structure for myself and my team,” added Joanne Podell, vice chair of REBNY’s Commercial Board of Directors and Vice Chairman at Cushman & Wakefield.
“I cannot wait to see the results. Rod offered methodology, not hyperbole.”