RealNex, a real estate technology solutions company formed by Pavonis Group, has acquired listing firm BuzzTarget.
The deal comes as RealNex attempts to provide the most complete integration of technology solutions available for commercial real estate professionals.
BuzzTarget is a 3-in-1 marketing system for commercial real estate professionals allowing free, unlimited listings, targeted email marketing distribution, and the ability to manage and distribute to private contact lists.
The platform complements the other organizations that have already joined RealNex over the past few months, including REA, REI Wise, Property Line and Ten Eight.
RealNex President and CEO Jeffrey Finn, said, “Our industry is rapidly evolving and RealNex is taking the lead in bringing more efficiency and innovation to its professionals by building a single and scalable organization with an unmatched level of resources.”
Kevin Maggiacomo, president & CEO, Sperry Van Ness International Corporation, said, “We’ve used BuzzTarget to streamline our online marketing for over a year now. Besides the hassle-free, weekly upload of listings and admin management system, I believe targeted communication is the way to go and these guys got it right. Joining RealNex will allow BuzzTarget to grow faster and make significant improvements in how CRE professionals think about email marketing.”