Winick Realty Group and L.H. Charney Associates announced that 1441 Broadway has been officially awarded a new address: 10 Times Square.
The announcement comes as the building is undergoing a comprehensive renovation worthy of its Times Square position and address.
“With this new address, the building has been officially recognized by the City of New York for something it has always been — a part of Times Square,” said Winick Realty Group’s Kelly Gedinsky, part of 10 Times Square’s exclusive retail leasing team.
Gedinsky and her associates Melinda Miller, Kenneth Hochhauser and Jeff Winick, CEO of Winick Realty Group, have overseen the building’s revitalization, which includes a re-configuration of 56,000 s/f of retail space, the installation of new three-story glass façade and the installation of 12,000s/f of state-of-the-art LED Spectaculars that rise 147 feet into the Manhattan skyline.
Winick Realty worked closely with top signage consultants to design the LED signage, which makes 10 Times Square Broadway the only building visible from Herald Square to the Times Square Bowtie.
“With its impressive floor plates, eye-catching dual-corner frontage and spectacular LED signage, this building will embody all of the energy, electricity and market power that Times Square has to offer,” said Miller.
“The 10 Times Square address truly captures the magnitude of the space and confirms 41st Street’s status as the true southern border of Times Square.”