Somerset Development just announced a new name for the iconic former Bell Labs complex in Holmdel, NJ.
The two-million-square-foot building — now named Bell Works — is currently undergoing a more than $100 million adaptive reuse redevelopment that will transform the facility into a mixed-use center.
A pedestrian promenade is being created within the building’s existing Atrium that will serve as the central gathering space, connecting tenants and visitors to dining, entertainment, and health and wellness services, along with renovated office space and educational facilities, a hotel and conference center.
The building’s Atrium – which spans approximately one-quarter mile – will also serve as a venue for community, cultural and business events – from farmer’s markets and art exhibitions, to industry conferences and musical performances.
The announcement of a new name for the center coincides with its official opening to prospective commercial tenants.
The Garibaldi Group and M. Wilk Consulting serve as Bell Works’ exclusive office and retail leasing agents, respectively. Approximately 750,000 s/f at Bell Works will be office space.
As part of the redevelopment plan, Somerset has signed an agreement with Community Health Associates, a healthcare consulting and real estate development firm, for the sale of up to 400,000 s/f in the building for a comprehensive medical facility.
Alexander Gorlin Architects is the lead architect for the redevelopment.