Warburg Realty Partnership, one of New York’s oldest and most respected residential brokerage firms, has created a new look which focuses on the firm’s historic commitment to customer service and local market knowledge.
The introductory campaign, which officially kicks off on November 13, includes a re-envisioning of the firm’s online and print advertisements, electronic brochures, social media pages, mailings as well as a brand enhancing new display on the company’s www.warburgrealty.com website homepage.
The campaign was designed by New York-based graphic design firms Point C Studios and Platform Media NY.
“Our market research showed us not only what customers and clients think of Warburg but also what they are looking for in an agent. Point C Studios and Platform Media NY have brilliantly integrated that information with Warburg’s century-old commitment to customer service.
“This new campaign will speak to ALL New Yorkers – the emotional resonance of their home buying and selling decisions, and how partnering with one of our extraordinary professionals can elevate that process.”
“In our research we kept hearing from clients about a superior level of knowledge, service and integrity from the Warburg agents. They knew they were in good hands from the start,” said Michael Cooper, President of Point C Studios.
“It was really an emotional connection, and something that clients of other brokerages just didn’t express. We tried to capture that sense of ‘knowing when it’s right’ throughout the creative.”
The company’s new ads will begin appearing online as well as in local newspapers and lifestyle magazines throughout the New York region in the coming weeks.
The news of the re-branding also follows the recent announcement that Warburg Realty will be moving into a new, state-of-the-art, 7,000 s/f headquarters at 654 Madison Avenue early 2013.
