Major Energy announced a new multi-year marketing partnership with the New York Yankees that names the firm as the Official Energy Supply Company for the team.
The partnership provides Major Energy with brand integration at Yankee Stadium and expands its presence in New York sports, complementing its already-in-progress partnership with the New York Knicks and Madison Square Garden.
Major Energy is an energy supply company serving both residential and commercial customers in the deregulated natural gas and electric markets of Illinois, Maryland, Massachusetts, New Jersey, New York and Pennsylvania.
“We are very excited to begin a relationship with Major Energy and hope that its in-Stadium signage and marketplace activation expands its brand awareness,” said Michael J. Tusiani, New York Yankees senior vice president of corporate sales and sponsorships.
Eliott Wolbrom, director of marketing for Major Energy, said the firm was “extremely proud” to be associated with the Yankees.
“Aligning with a true first-class organization like the Yankees showcases not only our company’s growth, but our corporate credibility in the energy marketplace and, most importantly, our long-term commitment to being the premier gas and electricity supplier to residential, commercial and industrial customers everywhere we service,ˮ added Wolbrom.
“This partnership, along with our other sports partnerships, gives us year-round access to speak to and connect with the most loyal and passionate sports fans in the world.”
Major Energy’s branding in Yankee Stadium includes permanent signage in the visitor’s bullpen, branding on the Great Hall LED screen, branding on the Stadium Televisions and a print advertisement in Yankees Magazine.
Major Energy also will have a presence at Yankee Stadium during the New Era Pinstripe Bowl, featuring college football teams from the Big Ten and ACC conferences.