Real Estate Weekly
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Historic skyscraper makes its debut on luxury homes market

The partnership that owns 212 Fifth Avenue, a team led by developer Madison Equities, announced the start of sales for its luxury condominium conversion, 212 Fifth Avenue, in Manhattan’s Madison Square Park neighborhood.

Built in 1912 as one of New York’s first skyscrapers, 212 Fifth Avenue has undergone a transformation into 48 residences in a mix of two- to four-bedroom homes, including a triplex penthouse.

The property is represented by TOWN New Development.

“The natural proportions of 212 Fifth Avenue allowed us to craft residences that blend historic prewar architecture and construction quality with the most modern finishes, fixtures, technology and amenities to create a singular product that melds the best of both old- and new-world offerings,” said Robert Gladstone, CEO of Madison Equities.

Shlomi Reuveni

“Residences at the property boast high ceilings and large windows, allowing for dimensions that are not possible in new construction. 212 Fifth Avenue is a classic building, quite different from the new, larger scale glass towers under development. Its quality design, paired with move-in ready residences in Spring 2016 makes the product unique in this market.”

Situated at the corner of 26th Street at the northwestern corner of Madison Square Park, 212 Fifth Avenue rises 24 stories to offer views from its plentiful windows.

“212 Fifth Avenue has been brought back to life in tandem with the neighborhood’s extraordinary new restaurants, hotels, nightlife, public arts programs, shopping, gourmet food and lifestyle offerings,” Gladstone said.

“This property has always been a beacon in the neighborhood, first in its class, and so it is again.”

The building’s original column-free construction enabled the developer of 212 Fifth Avenue to create stately residences, building upon the historic architecture of Schwartz and Gross.
Interior designer Andrew Sheinman of Pembrooke & Ives designed each residence, which features a grand foyer with marble floors, open layouts, high ceilings, and Chevron-pattern oak hardwood flooring throughout.

“TOWN New Development is thrilled to bring this special offering to the market. The residences at 212 Fifth Avenue are unlike anything available in New York today and will resonate with many buyers,” said Shlomi Reuveni, managing director of TOWN New Development, who is leading the team exclusively handling sales for the development.

“The allure of 212 Fifth Avenue is only further enhanced by the building’s prime location at the nexus of uptown and downtown, making it easy for owners to enjoy all that New York has to offer.”
Interiors have been designed with luxurious finishes. Kitchens feature Calacatta Gold marble countertops, custom ash-milled wood cabinets, Gaggenau appliances including a five burner cooktop and speed oven, and 43-bottle wine refrigerator.

Master baths are designed with Thassos marble mosaic flooring, freestanding Corian Lacava bathtubs, Sycamore vanity cabinets, and some feature steam showers.

212 Fifth Avenue’s amenities include an entire floor of the building dedicated to leisure pursuits, including a lounge with catering kitchen, screening room, boardroom, children’s playroom, game room, fitness center, studio space for Pilates and yoga, golf simulator, and private treatment room.

There is also a 24-hour dedicated concierge, valet parking, individual storage facilities, and bike storage.

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