Eastern Consolidated has arranged a benchmark 15-year, 4,000-square-foot lease for New York Kids Club in a ground floor space that had sat vacant for years at the prestigious Brevoort, a landmarked co-op at 11 Fifth Avenue in the heart of Greenwich Village.
Adelaide Polsinelli, Principal and Senior Managing Director for Eastern Consolidated, and Jon Kamali, Associate Director of Retail Leasing handled the transaction.
“The Brevoort is one of the most historically relevant and culturally significant buildings on the southern tip of Fifth Avenue, just above Washington Square Park, and I’m very pleased that we were able to bring such an upscale tenant to the space,” Polsinelli said. “New York Kids Club is ideal for the Brevoort because it will serve as an amenity for the co-op residents as well as the entire neighborhood.”
New York Kids Club is New York’s premier children’s enrichment center, renowned for creative and innovative kids’ classes, day camps, and special events. Its affiliated programs at New York Preschool are a leading preschool choice for the years leading up to Kindergarten. New York Kids Club had many options in the immediate vicinity, but chose the Brevoort for its upscale premises and notable historic value.
Kamali added, “Having a very progressive and forward thinking Board of Directors at the Brevoort, who understood the challenges, was paramount to getting this deal finalized. Eastern Consolidated was able to lease the space within months after it had sat vacant for years, and now our Retail Leasing team is marketing other sites in the area including a separate, 700-square-foot in-line commercial space on the Eighth Street side of the Brevoort.”
A dramatic entrance to the building bears The Brevoort’s name in marquee-like letters, bringing a touch of theatrical glamour appropriate to the one-time home of musician Buddy Holly, among other figures of postwar cultural and intellectual life. A plaque on the East Ninth Street corner commemorates the location of a house once inhabited by Mark Twain and Washington Irving, and a set of murals in the co-op’s lobby by noted American Regionalist Paul Starrett Sample depict scenes from Dutch colonial life in Manhattan. The result is a structure that exemplifies the confidence and prosperity of New York in the 1950s while paying rare and considered homage to the city’s history.
The Fifth Avenue corridor between 14th Street and Washington Square Park is well-known for its luxury residential properties. The Brevoort also benefits from its close proximity to nearby colleges and universities that nearly 55,000 students attend including New York University, the New School, Cooper Union, and the Manhattan Campus of St. John’s University, and subway transportation at 14th Street-Union Square, West Fourth Street and Washington Square, and Eighth Street.