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Downtown Alliance launches video campaign

The Alliance has launched a new video campaign
The Alliance has launched a new video campaign

The Alliance for Downtown New York has unveiled a series of videos highlighting Lower Manhattan’s draw to businesses across a host of sectors, and how choosing to locate in the district has been a significant force in helping companies thrive.

The videos feature top executives from best in class companies discussing why Lower Manhattan has proven to be the best location for their business, from Goldman Sachs to pioneering companies Control Group and Droga5 to top-tier architecture and media firms SHoP Architects and XO Group. The videos can be viewed at Alliance for Downtown New York’s website.

Since 2011, Lower Manhattan has seen a net gain of more than seven million square feet in relocations. It’s commercial leasing performance last year was its best in nearly a decade, with a total of 6.8 million square feet leased.

“Why Lower Manhattan? Because it’s an exciting, dynamic, and accessible place to be. That’s why an impressive list of top-tier tenants is making this neighborhood their home, from corporations that are household names to entrepreneurs pushing the edges of innovation,” said Downtown Alliance President Jessica Lappin.

“These videos are personal testimonials from top executives across different industries, each sharing a different perspective on why Lower Manhattan was the right choice for them.”

Companies and executives featured in the video series include: John Barker, Founder & Chief Idea Officer at Barker DZP; Scott Anderson, Partner & Chief Strategy Officer of Control Group; Andrew Essex, Vice Chairman of Droga5; Lloyd Blankfein, CEO and Chairman of Goldman Sachs; Josh Marwell, President of Sales at HarperCollins; Alexa Hirschfeld, Founder of Paperless Post; Gregg Pasquarelli, Founding Principal at SHoP Architects; Stacie Henderson, Westfield World Trade Center Vice President; Charles Platt, Partner at WilmerHale; and Dhanusha Sivajee, Executive Vice President of XO Group.

The videos were produced by the Alliance for Downtown New York with Milkbox NY as its creative partner.


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