Bridgeton Holdings and The Amirian Group announced the start of a new, upscale hotel at 396 Broadway in downtown Tribeca.
“396 Broadway will represent the cutting edge of technology-advanced hotels in New York City,” said Atit Jariwala, CEO of Bridgeton Holdings.
“We decided to create an upscale boutique hotel in this area as it will cater to the surging demand for hotel rooms from both leisure and corporate groups seeking a unique place to stay in the Tribeca and SoHo neighborhoods. In addition, given people’s desire to live a technology connected world, we are creating a hotel that will have useful technology systems so that guests can have a 21st century experience.”
Purchased by Bridgeton Holdings in December 2013, the 60,000 s/f, 10-story, former office building will be renovated into a 171-room hotel with multiple food and beverage outlets throughout.
There will also be an upscale café, an American bistro concept, a sushi restaurant, an upscale burger and sports lounge and other restaurant options.
This is the first project in Tribeca for both Bridgeton and Amirian. The hotel is being designed by DXA Studio and is expected to open int he fourth quarter of 2016.