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Deals & Dealmakers

With a Surge in Development and New Clients, Rose Associates Expands Marketing Team

Rose Associates, Inc., the New York-based multifamily real estate developer and manager, announced that it has hired Debbie Rae Peters as Director, Property Marketing. She will lead marketing efforts for Rose’s multifamily portfolio with a focus
on lead generation, resident experience and engagement. Andrea Mignone, a marketing leader at Rose since 2014, has assumed the role of Director, Development Marketing with a focus on the company’s new development pipeline as well corporate marketing and brand strategy.

In the past year, Rose has seen its number of units under management increase to more than 21,000. The company is also very active in new development, with multiple projects – 440 Hamilton in White Plains, 57 Alexander in Yonkers and 8 Court Square in Long Island City – entering the market early next year. In addition, Rose is assisting Global Holdings with the development of One West 60th Street, finalizing plans for a 775-unit mixed-use development in Port Chester, NY, and redeveloping 301 East 94th Street with Marmara Group.
 
“We have a number of new developments underway and we’re also pleased to be onboarding many new management clients,” said J. Brian Peters, COO of Rose Associates. “I am excited for Debbie Rae to apply her talents to driving qualified leads and enhancing the leasing and living experience for our residents.”

Debbie Rae Peters will oversee marketing for all of Rose Associates’ third party management portfolio, including such notable properties as Chelsea Landmark, 7W21, and 88 Leonard Street. Peters joins Rose from Beam Living where she was Director of Marketing and focused on corporate branding and marketing of a portfolio that comprises more than 14,000 apartments in Manhattan and Queens. Notably, she rebranded Stuyvesant Town and Peter Cooper Village, the largest apartment community in the United States. Peters has 20+ years of multifamily experience including leading marketing departments at Greystar and Roseland Residential. She attended the University of Rhode Island and lives in New Jersey.

As Director of Development Marketing, Mignone will continue to focus on business development and corporate communications while also defining and executing brand strategy. In addition, she will lead all facets of Rose’s corporate marketing, and oversee the company’s social media program. Peters added: “With Rose very much in growth mode, it’s a great advantage to have Andrea charting a course that allows our brand to evolve in concert with our current and future activities. We are thrilled with the talent and structure we have across Rose’s marketing team.”

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