Jason Bauer, founder of Crumbs Bakeshop, and New York City real estate veteran Avi Voda have launched Voda Bauer Real Estate, a full-service residential and commercial firm.
Calling the new firm “revolutionary, Bauer said, “As founder and CEO of Crumbs, my goal was to create an iconic brand while cultivating a workplace environment unparalleled in the food industry.
“Together with Avi, one of New York’s top agents, we will create a successful real estate firm where corporate culture is as valued as agent productivity.”
Voda Bauer decided to launch at WeWork, with headquarters at the WeWork Fulton Center location at 222 Broadway in Manhattan.
“Both Voda Bauer and WeWork embrace the concepts of community, innovation and openness,” Bauer said. “Our progressive office environment is one that is unique to traditional real estate firms, and a breath of fresh air in today’s ultra-competitive New York City marketplace.”
Bauer’s Crumbs Bakeshop started with a single location on Manhattan’s Upper West Side in 2003, and grew to a nationwide chain of more than 75 stores in less than 10 years.
In 2011, he orchestrated the sale of Crumbs to a publicly traded company, leading to its listing on NASDAQ, while remaining a significant shareholder. That same year, he was awarded Ernst & Young’s “Entrepreneur of the Year” award for his achievements.
Previously, Voda was executive vice president at Douglas Elliman. With nearly 20 years in the industry, his experience spans residential and commercial real estate.
Voda Bauer is launching with a revenue sharing model where agents share in the company’s top line revenue.
An investment sales division will focus on off market transactions as well as sourcing equity for investment opportunities.