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Deals & Dealmakers

Verada announces grand opening today

Verada , a next-generation commercial brokerage and technology-focused marketing platform servicing neighborhood retail, is excited to announce its official launch. Verada combines content-based marketing, unparalleled market understanding, emerging technologies and an extensive media content library to generate opportunities for landlords, tenants and neighborhoods while delivering a modern approach to the way the world perceives retail real estate.

Brendan Thrapp

A Foundation of CRE Excellence

Nathaniel Mallon

Verada, founded by Brendan Thrapp and Nathaniel Mallon, is the answer to untapped CRE opportunities.
Thrapp, recognized by Commercial Observer in 2018 as one of the 30 Under 30 in Top Young Leasing
and Sales Professionals, began his career in finance before joining EXR, where he served as the
Managing Director of its commercial division. Mallon has also served as a former CRE Director at EXR,
bringing with him a diverse background rooted in luxury hospitality ventures and construction. The duo
has collectively completed thousands of retail and residential transactions.

“After working for years in a traditional real estate setting, our team began to witness how clunky and
outdated today’s retail real estate platforms were becoming,” explained Mallon. “We continued to see a
lack of proactivity and foresight to invest in better practices. Verada is a combined vision that leverages
our experience, relationships and new ideas to create a revolutionary retail platform that generates
opportunities for tenants and landlords, making our platform part of what neighborhoods are built on.”

Untold Value for Tenants

Verada’s platform combines its founders’ extensive web expertise with a meticulous personal touch that
distinguishes it from its peers. It centralizes vast resources for tenants, such as virtual tours for exclusive
listings, interactive media, marketing decks, architecture, design and neighborhood videos and a blog that launched with over 60 pages of valuable information. This also includes hundreds of hand-illustrated
prints and other self-made videos that help tenants successfully navigate the retail marketplace.

Promoting Landlords and Neighborhoods

For landlords, Verada is critical in promoting neighborhoods as an amenity and producing focused
outreach through targeted advertising campaigns. This strategy puts the right individuals in front of one
another to maximize the exposure of available space and attract the most viable tenants. Each listing includes property and neighborhood highlights, such as property details, neighborhood overviews,
interviews with locals and illustrated area and amenities maps, as well as best-in-class property
presentations that are proven to engage viewers. 

Other Verada services include pre-development and acquisitions advisory, market and financial analysis,
asset positioning, marketing and advertising and data-driven analytics and valued reports.

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