Transwestern has named Bruce Ford president of Transwestern Commercial Services’ East Region.
Ford previously served as president of the Southeast, where he doubled the company’s property management portfolio to 20.3 million square feet and increased deal volume by 25 percent.
He now assumes oversight of operational excellence, client service delivery, and business development initiatives for the commercial real estate services business in offices throughout Florida, Georgia, Tennessee, Virginia, Maryland, the District of Columbia, Massachusetts, New Jersey and New York.
This new position is part of the company’s transformation to a broader, three-region approach to commercial services, which is designed to inspire high performance, capitalize on synergies and enhance client connectivity.
“Transwestern is committed to exceeding clients’ expectations for consistency, innovation and cost savings, so it makes good sense to view our commercial services offerings through a wider lens,” said Tom Lawyer, President, Transwestern Commercial Services. “Bruce’s business acumen and proven ability to drive results make him a natural fit for this new role. We are confident his strong leadership will further collaboration, spark creativity, and ultimately grow market share in some of the country’s most vibrant, multi-faceted markets.”
Ford’s responsibilities during his 10-year tenure with Transwestern span all business lines, including Agency Leasing, Asset Services, Capital Markets and Occupier Solutions. His leadership in management operations, financial planning and creative marketing has led to tremendous recruiting success and regional growth.
“Transwestern’s ability to attract and retain top talent coupled with our intense focus on service delivery have established Transwestern as a leader in the industry,” said Ford. “It is an honor to work alongside an inspiring leadership team with a clear vision – one aimed at expanding opportunities for our team members and challenging each of us to think differently about how we work together to add value for our clients.”
Ford serves on Transwestern’s Board of Directors and Executive Committee. He holds the designation of Real Property Administrator (RPA) from the Building Owners & Managers Institute and, in 2018, he was the recipient of Transwestern’s Founder’s Award, the highest honor bestowed by the company.
His appointment comes a week after Transwestern tapped Robert Vicci from CenterPoint Properties to serve as senior vice president to grow the company’s property management portfolio throughout the Northeast.
Over the past few years, the company has been positioning itself to compete in areas such as tech and has hired several standouts from rival firms, including Mike Wiley, who moved last summer from Cushman & Wakefield, and Creigton Smith, a tenant rep recruited from JLL.