TOWN Residential, has announced two new office locations with opening dates scheduled for early 2013.
TOWN SoHo and TOWN Gramercy Park, the firm’s seventh and eighth offices in Manhattan, represent the kickoff of the next phase of a business plan that commences as TOWN reaches the 400-seat capacity of its existing six locations and approaches more than $1 billion in combined transaction volume for 2012 on the eve of its two-year anniversary on December 9.
“Our decision to kick off Phase Two of our business plan with the openings of TOWN SoHo and TOWN Gramercy Park comes on the heels of a spectacular year for TOWN,” Founder and CEO Andrew Heiberger said.
“We will remain hyperfocused on Manhattan in 2013, which we anticipate will be a banner year for the firm. Our partner, Thor Equities, remains aligned in our quest to become the number-one resale and rental brokerage and new development marketer in New York City.”
TOWN SoHo, scheduled to open in January 2013, will be managed by Sales and Leasing Co-Directors Ari LeFauve and Lyon Porter, two of the industry’s top representatives with a concentration of business and expertise in the downtown market. TOWN Gramercy Park is slated for an early Spring 2013 opening.
“TOWN SoHo is an amazing opportunity to expand TOWN’s downtown presence with the finest and best talent in the brokerage community, and lend our expertise in sales, rentals, new development and investment sales to their clients,” Porter said. “We envision a unique atmosphere that truly adds value to this historic neighborhood.”
Occupying both floors of a two-story landmark building on a prime corner in West SoHo, the prestigious storefront location will seat about 35 representatives and feature full-service elements that are signature hallmarks of TOWN’s facilities, including a TOWN Square common meeting space, full-service kitchen and coffee bar. Outdoor seating will be available for representatives and their clients during warmer months.
“Most importantly, TOWN SoHo will serve as a community living room for clients, representatives and staff to collaborate and share in the spirit of this vital and vibrant neighborhood,” said LeFauve.
Newmark Grubb Knight Frank’s Chris Mongeluzo, with Gregg Gropper and Jay Gilbert of Newmark Grubb Knight Frank Retail, represented Town in the Soho deal and Gramercy deal. Newmark Grubb Knight Frank Retail’s Ross Kaplan and Kate Cohen represented the landlord for the Gramercy deal.
Heiberger announced the new office locations on Friday, at the conclusion of a company-wide meeting for which he also delivered the opening keynote. His address cited several of the firm’s recent milestones, including recognition as a “Best NYC Firm to Work For” by leading real estate news source The Real Deal and as a “Best Place to Work in New York City” by Crain’s New York Business.
TOWN is on track to complete 600 closed sales and more than 2,500 rentals by the end of 2012 for a combined dollar volume of more than $1 billion.
“Our business plan is working,” Heiberger said.