Coldwell Banker Real Estate has engaged with BuzzFeed, the social news and entertainment company, to create custom content for the website’s 130 million readers.
Coldwell Banker Real Estate will be providing the site with exclusive content that highlights consumer sentiments about the emotional and light-hearted aspects of homeownership.
Running through August, the content published that will feature the sentimental attachment people have to their homes.
Topics of upcoming posts include 15 Things That Happen When Your Parents Sell Your Childhood Home; 25 Homes That’ll Make You Feel Like You’re In A Fairy Tale and; 74 Thoughts Everyone Has When Buying Their First Home.
Most recently, Coldwell Banker was the first real estate company to partner with MLB.com to produce an online video series entitled Home Field Advantage.