Real Estate Weekly
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Russian hair salon to open Manhattan outpost

Catherine O’Toole, Executive Managing Director/Principal, Gregory Gang, Executive Managing Director/Principal, David Scher, Managing Director, Milana Kakuriyeva, Director, and Sergio Turaev, Associate, of Lee & Associates NYC have negotiated a second-floor, 1,900 s/f lease at 36 West 36th Street, between Fifth and Sixth Avenues, for Eksprovocator Hair Club.


This will be the third location for the well-known Russian-based hair salon brand which currently has outposts in Moscow and St. Petersburg. The brand also boasts more than 375,000 followers on Instagram.

“Since this location represents their first foray into the United States, the opportunity to be located right off the internationally recognizable Fifth Avenue was a major draw,” says O’Toole, who represented the owner, 36 West 36th Street Assets LLC, along with Scher and Kakuriyeva.

“The Eksprovocator Hair Club team wanted to be located in the center of Manhattan and this bustling Garment District corridor, with its multitude of transportation options nearby, was a perfect fit,” adds Gang, who represented the tenant along with Turaev.

Surrounding retailers and restaurants include Amazon Books, Barn Joo, Monarch Rooftop Lounge, Keens Steakhouse and Macy’s at Herald Square.

Eksprovocator Hair Club will take occupancy on December 1, 2019. The lease term is five years and asking rent was $43 per square foot for the first year.

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