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Deals & Dealmakers

RM Friedland Retained to Exclusively Market Newly Transformed City Square in Downtown White Plains

 With the multimillion-dollar renovation of City Square at 50 Main Street/1-11 Martine Avenue in downtown White Plains, New York now complete, owner and premier tristate real estate developer Ginsburg Development Company (GDC) has awarded Westchester-based RM Friedland (RMF) the exclusive office leasing assignment for the relaunch of their signature property consisting of 360,000+ square feet of office space with a slew of attractive amenities located in one of the region’s highly competitive and growing live-work-play markets. RMF’s Office Managing Director, Chris O’Callaghan, will lead the team responsible for leasing the Martin Ginsburg property. Other team members include Robert Taylor, Jillian Reiner and Reed Waggoner.

City Square consists of 50 Main Street, a 15-story, 300,000 square foot office building of Class A space ideal for small enterprises seeking 1,500 to 3,500 square-feet of office space with a full floor of 23,000 square feet perfect for a mid-size firm; and the top three penthouse floors of 1-11 Martine Avenue, featuring 60,000 square feet of office space with an express elevator and a private outdoor terrace on the 12th floor with dramatic cityscape views of White Plains.

The newly transformed City Square is a mixed-use center featuring a fully modernized cafeteria with outdoor dining, state-of-the-art fitness center, art gallery lounge, club game room, lecture hall and training room, private dining and conference room, executive board room, underground parking, and a dog-friendly two-acre park with a putting green and Bocci Court. City Square is just steps away from one of Metro-North’s most-active (and recently renovated) train stations with direct access to Manhattan’s Grand Central Station, and conveniently located near numerous federal, state, and local courthouses, popular retail and service shops, fast casual to fine dining, conference-style to five-star hotels, and luxury residential apartments.

“White Plains is one of the tristate area’s most-active office markets because the city combines the best elements of a transit-oriented urban landscape with the post-pandemic advantages of suburban convenience,” said RMF Office Managing Director, Chris O’Callaghan. “The multimillion-dollar renovations – from the exquisite artwork to outdoor park – elevate the definition of ‘work-live-play’ and have transformed the property into the must-have premier address for businesses.”

RM Friedland President Sarah Jones-Maturo added, “A best-in-class asset deserves the right leasing representation, which means a brokerage that offers clients a successful mix of unparalleled historic and up-to-the-minute marketplace knowledge, strategic marketing resources, and a significant track record within the markets it serves. RM Friedland is that right firm, and we look forward to working closely with GDC on City Square’s exciting relaunch.”  

“Our $94 million investment in City Square reflects a strong belief in the long-term health and viability of the White Plains office market, because only the most powerful of magnets with the right mix of flexible space, unmatched amenities, and convenience will attract employees back to the office,” stated Ginsburg Development Company founder, Martin Ginsburg. “RMF’s marketplace expertise, creativity and experience perfectly complement the best City Square has to offer.”

According to RMF’s recently released 2022 Westchester Office Leasing Market Report, Westchester County’s office market continues to see signs of recovery within the White Plains Central Business District with availability continuing to drop and asking rates increasing slightly quarter over quarter.

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