With the repositioning of its 1201 Broadway well underway, Williams Equities announced that Corner Table Restaurants will anchor the art deco NoMad building.
The team behind Manhattan’s popular The Smith restaurants, has signed an 11,000 s/f lease for the ground floor and lower level space where they will introduce a new restaurant in 2020, led by Jeffrey Lefcourt, Michael Jacobs, Adam Burke, and Brian Ellis.
“NoMad has become one of the hottest dining and hotel corridors in Midtown South. I can’t think of a more exciting addition to 1201 Broadway — and the entire neighborhood — than bringing a new restaurant concept from creators of The Smith,” said Andrew Roos, a principal with Williams Equities.
“Jeffrey Lefcourt and his team are brilliant restauranteurs. Their new concept will further galvanize this entire corridor.”
David A. Green, a vice chairman and New York Retail Group co-head with Colliers International, and associate Nicole Mendelson, arranged the restaurant lease on behalf of ownership. Alexandra Turboff, of Branded Concept Development, represented Corner table Restaurants.
“It’s been three years since we opened The Smith in Nomad and, in that time alone, we have seen this area grow considerably as a thriving neighborhood for locals living and working here as well as a central destination in Manhattan,” Lefcourt said.
“We are thrilled to bring an entirely new restaurant to life with our passionate and talented team, for New York City to eat, drink and be happy.”
Corner Table Restaurants first debuted The Smith, a casual American Brasserie, in 2007 in the East Village. Now, there are four locations in Manhattanserving over one million guests annually.
Situated on Broadway between 28th & 29th Streets, 1201 Broadway is being reimagined as a modern workplace. It will have a new and enlarged lobby with a glass awning over the entrance and a new retail facade on the first floor.
In addition to Madison Square Park, the neighborhood has a vibrant hotel and restaurant corridor.