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REBNY to honor Alex Bernstein

The thing to know about Alex Bernstein is that he has never shied away from doing some of the tougher jobs that helped him gain a firsthand understanding of what our industry does for New Yorkers.


As a fourth-generation member of the incredible family that established Bernstein Real Estate back in 1926, Alex ran a freight elevator in high school and worked on construction crews during his summer breaks. That kind of mentality and work ethic helped him develop a deep commitment to building quality projects and supporting tenants. It also speaks to why he was able to rise through the ranks and find his path forward.


But Alex’s willingness to get his hands dirty is far from the only reason why the Young Men’s/Women’s Real Estate Association of New York selected him to receive the Young Real Estate Professional of the Year Award at REBNY’s 123rd Annual Banquet in January. The reality is that few individuals in our field have achieved as much as Alex has in such a short period of time – and as the development landscape continues to evolve, we must look to people like Alex for a sense of where the future is headed.


What I find most impressive about Alex – who serves as Bernstein’s executive vice president and director of new business – is how he has effectively positioned the firm to capture new opportunities and continue advancing its growth over the long term. His focus has been on the cutting edge of the industry, from implementing smart meters for tenants to building Manhattan’s largest residential passive house in North Chelsea, where he has developed a truly forward-thinking vision for the community.


The development at 211 West 29th Street will be a mixed-use, mixed-income rental building that reflects the changing needs of the Chelsea/Midtown area. The building will offer passive house features like continuous filtered air, triple-glazed windows to reduce street noise, and lower energy consumption for the entire building.


In fact, the neighborhood-centric vision that drives Alex – who got his MBA from Columbia Business School – spans beyond real estate and has already led him to prosper in other fields as well. He founded the boutique Chelsea eatery Till & Sprocket, as well as the neighboring event space Interface, which hosts wide array of retreats and creative programming.


However, Alex’s success personally and for his family’s company have not stopped him from devoting additional time to give back to the real estate industry and his peers across the city. Aside from playing an active role in his capacity as a REBNY member, he remains deeply involved in the Young Men’s/Women’s Real Estate Association of New York after serving as the group’s governor for three years.


Alex knows there is always a solution to the challenges facing our industry, and that these challenges are often just a doorway to new opportunities. We are truly lucky to have young people like him in the REBNY community and I look forward to honoring him alongside some of our most distinguished members at this year’s banquet.


In Other REBNY News:


Affordable housing owners and developers have been increasingly innovative when it comes to site selection, financing, and construction. Join a discussion that will identify today’s challenges and opportunities facing the affordable housing community. Hear insights from panelists— Andrea Kretchmer of Xenolith Partners LLC, Daniel Tropp of Ariel Property Advisors, Dwan Stark of the New York Housing Authority, and Scott Short of RiseBoro Community Partnership —on how affordable housing may thrive in the future at our Commercial Crossfire, “Getting Creative with Affordable Housing” on Monday, January 14th from 5:30 to 7:30 p.m. Register online.


Nominate your rising stars for REBNY’s Most Promising Commercial Salesperson of the Year Award by Friday, January 18th. This award recognizes current and potential professional achievement as well as high moral character and ethical professional behavior in an industry newcomer. REBNY Broker A and Management A members may submit a nomination through a one-page description of the candidate’s qualifications. Please note that only ONE nominee may be nominated per firm.


Learn how to turn your prospects and leads into deals at our next Residential Breakfast Club Seminar, “Get Your Next 10 Deals in 2019 – Prospecting and Lead Generation,” with Antonio del Rosario of Brown Harris Stevens, Co-Chair of the REBNY Education Committee, on Tuesday, January 22nd, 9:30 to 11:00 a.m. at REBNY. Roll up your sleeves and kick off the New Year by learning prospecting strategies to generate new business, how prospecting and marketing work hand in hand, and how to follow your lead and close the deal. Register online.


Join the Small Business Administration (SBA) at our next REBNY Business Breakfast on Friday, January 25th from 8:30 to 10:30 a.m. at REBNY. Learn how the SBA makes the dream of real property ownership a reality for small business owners with its low interest, up to 25 year-fixed-rate, 504 loan program. If you’re a commercial real estate broker, commercial real estate developer, or anyone working with or supporting small businesses, you won’t want to miss this opportunity to learn more about SBA’s resources to help small business owners purchase their own properties. Register online.

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