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Real Estate Trends: 3D Virtual Tours

As the real estate industry looks for creative solutions that enable interested buyers to view a property without actually walking through the door, 3D virtual property tours have become a critical tool of the trade.

With a 3D virtual tour, prospective leads can conveniently do their own walkthrough of your properties from anywhere, anytime, generating higher engagement and interest. In addition to traditional static listing photos, 3D property tours are the most realistic, immersive way to experience a property online. They greatly enhance the online viewing experience for potential buyers and serve as an ideal alternative to traditional in-person open houses.

For real estate agents looking to capture high resolution, accurate and fast 3D images, the Matterport Pro2 3D Camera is the must-have professional tool to elevate your listing. With a single capture, Matterport’s all-in-one 3D data platform provides everything you need to market, inspect, or redesign a real-world space – from schematic floor plans, to professional print-ready photographs and 3D files.

Whether you’re a real estate agent, a broker, or a property manager, Matterport’s 3D virtual tours can increase commissions, reach a wider audience, and close on properties faster. According to a Matterport survey of home buyers and sellers, 90% of buyers would be more compelled by a listing with a 3D tour, and 82% of sellers would switch to a real estate agent offering 3D tours of listed properties. Additionally, viewers are shown to be 300% more engaged with a Matterport 3D virtual tour than they are with 2D imagery.

Ideal for shooting houses, residential areas and large commercial spaces and buildings, the Matterport Pro2 134-megapixel 3D camera creates flawless virtual tours of properties of any size. Users can seamlessly control the camera and manage the 3D reconstruction process with industry-leading speed and accuracy. The 3D media platform makes it easy for anyone to create interactive 3D walkthroughs, with no professional photography experience required.

Matterport’s powerful platform makes it easy to create, customize, publish, and maintain a highly accurate digital copy of any property. The Matterport Pro2 can scan a room and upload the data directly to a smartphone or tablet in under 30 seconds. The 3D camera is equipped with eight hours of continuous scanning on one charge, and only takes 4.5 hours to fully charge.

Using the Matterport Capture App, compatible with any iOS device (Android applications coming soon), capturing images in 3D is as simple as a press of a button, automating the entire process. With one scan, users are able to generate 4K print-ready 2D photography, 3D virtual tours, and interactive floor plans. The Matterport Pro2 captures images in 134 megapixels and automatically adjusts the white balance for a detailed, clean scan. It boasts 99% accuracy in its representations of 3D spaces and works up to 15 feet at a time.

Users can enhance their 3D scans with “mattertags” (annotations and media that are inserted at specific points throughout a property to add more information), as well as floor plans and measurements to add specific details. Additionally, the GPS function allows for specific locations to be included in the scan. Measurements of walls, rooms, doors, etc., can be changed in the 3D virtual tour mode and an optional schematic floor plan gives the space an accurate look. 

The data from the scan is always stored, so users are able to revisit their shoot and pull images if there is a need of additional material. Users can generate 4K print quality photos, videos, animated GIFs, OBJ, XYZ, JPEG, and PDF files. Users can export images up to 8092 pixels x 4552 pixels for impeccable dimensional accuracy.

Once users sign up for a Matterport subscription plan, they are one click away from publishing their 3D spaces. Choose between two separate online plans that give options for additional users and active spaces, as well as the option for publishing to Google Street View, exporting traffic reports, and more. Many agents choose to purchase a Pro2 Camera and Cloud hosting package and do the 3D capture themselves or share the camera among agents in their brokerage.

The Matterport Pro2 134MP Professional Capture 3D Camera is available now at Adorama for $3,395 MSRP with an instant $400 rebate for a limited time.

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