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Deals & Dealmakers

New-York Based FinTech Platform, Rho Expands to 6,927-SF at 100 Crosby St.

 GFP Real Estate, LLC is pleased to announce that Rho, a tech-forward financial service platform, has signed a three-year lease for 6,927 square feet of office space on the sixth floor of 100 Crosby Street in SoHo.  The company, which has been in the building since 2020, added an additional 3,703 square feet to its original 3,224 square feet.

“Delivering the future of frictionless finance,” Rho builds tech-forward cash and spend management solutions for some of the most innovative companies in the world.  Ranging from e-commerce to manufacturing companies, Rho empowers thousands of organizations to grow and streamline their finances.  

“The fintech industry has seen significant growth over the past year. Rho, like many others, needed additional space to accommodate its growing team following the company’s initial successes,” said Donna Vogel, Senior Managing Director of GFP Real Estate. 

Thomas Mahl of Current Real Estate Advisors represented the tenant, Rho, while Donna Vogel of GFP Real Estate represented the landlord, GFP Real Estate, in the transaction.

Built in 1884 and designed by architect Thomas Stent in a neo-Grecian style, 100 Crosby Street is an eight-story, 175,000-square-foot office building.  Located in Soho’s cast-iron historic district, 100 Crosby St.’s newly renovated lobby and entrance celebrate the unique architectural character of the surrounding neighborhood featuring materials such as backlit “bullet-glass,” exposed brick, white marble and large original timber beams that were salvaged during renovation and hung from the lobby’s ceiling. 

100 Crosby St. is now home to the famous shoe brand, converse, and encircled by luxurious fashion retailers, hotels, restaurants and bars in Manhattan’s most iconic shopping district. The property offers tenants a convenient commute from anywhere in the city with access to the R and W trains at the building and the 6 train only one block away.

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