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Deals & Dealmakers

Marketing Tech Firm Relocates to Williams Equities’ 136 Madison Ave in Full-Floor Lease

 Williams Equities announced today that it has arranged an 18,364-square-foot office lease at 136 Madison Avenue, with leading partnership management technology company impact.com relocating from the Empire State Building. Moving into its new space by the end of 2022, impact.com signed for the entire 10th floor in the ownership group’s boutique Midtown South property.

“Impact.com is a growing technology company helping businesses of all sizes manage partnerships and were looking for full-floor space while remaining in the heart of Midtown South,” said Mac Roos, of Colliers International, who represented ownership in the new transaction. “Creative firms leading the way in their industries appreciate the amenities 136 Madison has to offer.”

Roos pointed to the newly completed 5,000-sf roof deck with private elevator and spectacular views of the Empire State Building and the Chrysler Building, a building-wide amenity. He also noted the building’s dramatic and meticulously restored 16-foot-high, art deco entrance on Madison Avenue, museum-quality lobby, elegant concierge desk that is attended 24 hours per day, new passenger elevators, and right-sized floor plates.

Eric Cagner, of Newmark, and Alex Leopold, of CBRE, repped impact.com in the new transaction.

Roos added that Williams Equities is currently marketing the entire 16th and 17th floors as a featured penthouse—totaling 36,728 sf—with copious amount of light and direct access to the building roof deck.

Located in the heart of the bustling NoMad District between 31st and 32nd Streets, 136 Madison Avenue is Williams Equities’  elegant, 17-story, 300,000-square-foot, turn-of-the-century property. The diverse roster of tenants includes those in new media, technology, education, healthcare, and financial services such as Syracuse University, Regus, Bernhardt Furniture, Wacoal, and Green Key, among others.

impact.com is transforming the way businesses create and manage all types of partnerships—including influencers and creators, commerce content publishers, B2B publishers, traditional rewards affiliates, and more. Over 2,000 brands globally including Walmart, Uber, Shopify, and Levi’s, use impact.com’s platform to discover new partners, manage relationships, measure results, automate payments, and exceed revenue targets.

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