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Deals & Dealmakers

Marketing firm subleases 14,000 s/f at 111 West 33rd Street

Savills represented Tinuiti, one of the largest independent marketing firms operating in the digital space, in a nine-year, 14,214-square-foot sublease at 111 West 33rd Street.

The company’s workforce has grown significantly due to a series of mergers and acquisitions and significant recent investments from New Mountain Capital. The move allows Tinuiti to relocate from a 7,000 s/f space to the state-of-the-art, turnkey office at 111 West 33rd Street in the first quarter of 2022.

“Identifying high-quality, furnished options in this particular neighborhood is becoming increasingly difficult. When this space hit the market, we were the first to tour and competed with multiple strong offers to secure the sublease,” said Christopher Foerch, managing director, Savills. “The move to 111 West 33rd Street allows Tinuiti to dramatically improve its working environment, providing employees with a vibrant atmosphere in which they can thrive in an office setting.”

A Savills team of Ken Biberaj, Jared Schwartz and Foerch negotiated the lease on behalf of Tinuiti. The sublessor, Diligent Corporation, was represented by Cushman & Wakefield.

Tinuiti’s new space will accommodate over 100 employees. The firm plans to expand the pantry area and add additional lounge seating to accommodate its activity-based working model.

“Tinuiti is excited to welcome our employees, clients and partners to our newly elevated workspace in New York City to make more meaningful, productive and collaborative experiences,” says Jackie Edmundson, senior vice president of strategic business operations, Tinuiti. “As we return to the workplace, we are dealing with the physical and digital coming together with the emotional. Tinuiti’s physical office spaces provide a safe, collaborative work environment, reimagined for the new way of working in a hybrid office/remote culture. It allows employees to choose how they want to interact based on how they feel and what they need to accomplish, not because they have to be there.”

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