Madelon Group, a housing company that streamlines the development process for modern, urban living spaces, today announced the official launch of REDtech. The first-of-its-kind real estate development platform is designed to facilitate a seamless start-to-finish approach to multifamily prefabricated and modular development. By bringing standardization and automation to the pre-development process, REDtech rapidly decreases the time, risk, and uncertainty associated with ground-up multifamily development, and paves the way for increased housing supply.
REDtech is the first platform of its kind, combining its revolutionary software with advancements in hardware to finally bridge the gap between multifamily development and modular prefab factories. Leveraging REDtech, platform users can analyze, design, and execute a new project quickly and easily. The platform automatically determines a project’s optimized floor plan based on modular and replicable models that have been pre-designed in conjunction with Madelon Group’s factory partners. With REDtech, anyone can easily underwrite a new project, visualize what the property will look like both externally and internally, create an Offering Memorandum, gauge its viability, evaluate operational costs, connect with one of Madelon Group’s trusted factory partners, source the debt needed to fund a project, and even determine the property managers that will oversee the property post-development.
“For the last several decades, the United States has faced a widespread housing crisis, as the market struggles to satisfy the demand for new housing. This reality has only gotten worse, with the COVID-19 pandemic’s effects on supply chain and prices,” said Alfonso Medina, Madelon Group’s Co-Founder and Chief Executive Officer. “This is why we have to productize the development process to reduce barriers to entry and enable a more bottom-up approach toward the creation of housing. At Madelon, we’re deeply committed to combating the growing housing crisis, and we’re proud to have created a simple and effective solution that revolutionizes the multifamily development process and will ultimately bring an increase in quality living spaces where they’re needed most.”
The REDtech platform is applicable for a wide range of users. For real estate developers and owners, the platform eliminates the need to reinvent the wheel on every single project. Community stakeholders, such as municipal and elected officials, can utilize the platform to enact positive change within a community through housing, and have certainty of execution and confidence in the final product that will be delivered. The platform also forges connections between modular factories and those ready to execute new multifamily projects, which can lead to a sustainable pipeline of projects that are both manageable and profitable due to standardization.
Later this year, Madelon Group will launch a Denver, Colorado project that is the first to utilize the REDtech platform. Together with Blue Room Investing, a Denver based impact investing firm, Madelon will construct Liminal Space, a mixed-use, 5-story, 40,000-square-foot building that will offer modern affordable options in Denver’s soaring housing market. Both Madelon and Blue Room hope that Liminal Space will serve as a model for cities, developers and social impact groups to emulate in their own communities.
Madelon Group believes that housing is not only a fundamental human right but also a necessity that can significantly improve peoples’ quality of life. The company’s executive team includes a developer, Alfonso Medina; an architect, Co-Founder and Chief Director of the Built Environment Joseph Ruiz; an operator, Co-Founder and Chief Operating Officer Dane Andrews; and Chief Technology Officer, Sean Carroll — each of whom are well versed in the unique challenges and pain points of multifamily development. By streamlining the production of housing with REDtech, the team seeks to bring more quality living spaces in major metropolitan areas and other high-barrier-to-entry markets across the U.S.