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Luxury watchmaker inks Fifth Avenue flagship deal

Chopard, the Swiss Timepieces and Jewelry Maison, will relocate their flagship boutique to the corner of Fifth Avenue and 57th Street, the most exclusive retail setting in the US.

“Chopard has made creativity and craftmanship the core of its identity, we are the artisan of emotions since 1860, so we did not hesitate when the opportunity arose to open our Flagship in the legendary and historical Crown Building,” said the Scheufele Family in a statement.

“Even in these uncertain times, our Family Maison is looking to the future, the opening of this boutique in 2021 is also a message of hope and optimism addressed to New York and New Yorkers whom we so greatly admire.”                                                                                                                        –

Chopard will take possession of one of the few retail stores of the Crown Building which will also house the new luxury Aman Hotel and Residences.

The two-level space has 1,279 square feet on the main floor and 1,143 square feet on the lower level. 

The historic New York landmark was constructed in 1921 by August Heckscher and designed by Warren and Wetmore who also worked on the Grand Central Terminal. Cushman & Wakefield’s Eric Le Goff and James Downey represented Chopard in the transaction.

Kirsten Lee, Senior Vice President and Director of Luxury Leasing at Brookfield Properties added: “We are grateful to be the stewards for the iconic Crown Building with its deep, celebrated history in Manhattan. It is an honor to facilitate yet another remarkable chapter of the Crown Building with the addition of Chopard. As a coveted, luxury brand, this is a natural partnership and we will look forward to wonderful work together.”

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