Newmark Retail announced a new long-term lease for the high-end spa Bathhouse for 34,328 s/f in the Flatiron neighborhood at 7 West 21st Street.
This block-through space at the Friedland Properties-owned, Morris Adjmi-designed luxury residential property marks Bathhouse’s first Manhattan location, in addition to its debut space in Williamsburg, Brooklyn.
Newmark’s Executive Managing Director Jason Pruger and Associate Director Lucas Kooyman represented the property ownership in the transaction, while Ross Eisenberg, CEO of RDE Advisors, Inc., represented the Bathhouse.
Bathhouse is an accessible luxury wellness destination featuring a variety of exquisitely designed communal saunas and pools, therapeutic massage, facials and scrubs. The new Flatiron location will be constructed on the site of a converted garage, featuring high ceilings and block through dual entrances on 22nd and 21st streets. The new lease encompasses 3,565 s/f on the ground level, 12,430 s/f on the lower level and 18,333 s/f on the sub-lower level.
“Seeing a well-regarded wellness purveyor like Bathhouse double down on New York City proves that the city is poised to return to life pre-pandemic where retail spaces are being used to create valuable customer experiences,” said Pruger. “Both area residents and city visitors will benefit from having such a large and accommodating spa service in the heart of the Flatiron District, providing a respite from the hectic day-to-day of city life.”
In addition to the remarkable location, the combination of high ceilings, large floorplates and multi-level circulation will enable Bathhouse to create an exceptional and distinct experience for its clients,” said Eisenberg. “From early on in the negotiations, both parties were able to connect on the vision, paving the way for a successful transaction, even with the substantial complexities involved.
The new Bathhouse is located at the foot of 7 West 21st Street, a 289,809-square-foot high-end rental building that spans the block with a second entrance on 6 West 22nd Street. The property is owned by Friedland Properties and was designed by Morris Adjmi.
Notable local retailers include the Kohler Experience Center (co-tenant), Eataly, The LEGO Store, Shake Shack, Nike, New Balance, The Home Depot, Club Monaco, H&M, Trader Joe’s, Banana Republic, Michaels, Blick Art Materials, Bed Bath & Beyond and The Harry Potter Experience.