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Deals & Dealmakers

“Lever Club” Coming to Park Avenue’s Iconic Lever House

WatermanClark, LLC and Brookfield Properties today announced that Lever Club, an exclusive lounge, restaurant, conference venue, and hospitality suite, will join the impressive offering for tenants at the landmarked Lever House skyscraper, which is currently undergoing a $100 million redevelopment. Occupying the entire third floor and the building’s 15,000 square feet of iconic terrace space overlooking Park Avenue, Lever Club was created by the developers in collaboration with Los Angeles-based architecture firm Marmol Radziner to provide a seamless indoor-outdoor work and entertainment environment. In addition to servicing the third floor, the not yet announced restaurant operator of Lever Club will provide concierge food and beverage service to all tenant floors.

“Lever Club is more than a physical space, it’s an entire hospitality offering,” said Alan Bernstein, Senior Vice President and Head of Leasing, WatermanClark. “From exclusive access to some of the most coveted indoor and outdoor space in Manhattan, to elevated culinary services that far surpass the food and beverage programs traditionally seen in corporate offices, Lever Club creates a truly unmatched, boutique work experience for the modern employee.”

Lever Club is anchored by a large bar area surrounded by lounge and cafe seating. A variety of private amenity spaces are seen throughout, including a dining room, outdoor garden spaces and conference rooms that can be rented out for private gatherings. Lever Club’s ability to convert from open co-working space into expansive private conference or dining rooms make it the ideal space for collaborations of every size. A grab-and-go cafe will also provide tenants with quick and healthy meals or snacks during the workday.

“We designed Lever Club as the preeminent modern workplace amenity where leading companies and their top talent will enjoy high-end hospitality and culinary offerings befitting one of New York City’s iconic addresses,” said Callie Haines, Executive Vice President and Head of New York for the office business of Brookfield Properties. “Our vision is not only to create an inviting indoor-outdoor environment in which to work, collaborate and socialize, but also to provide comprehensive programming that will enliven the space and make Lever House an even more desirable place to work.”

The interior design of Lever Club by Marmol Radziner takes cues from residential settings, creating a place of respite, entertainment, and relaxation for tenants. Panels in front of the bar shelving allow the space to effortlessly transition between day and night. Luxurious details such as oxblood-colored textiles, honed green stone walls and floors, aluminum accents and rosewood paneling create a warm and rich aesthetic. On the terrace, a new planting program by landscape architects Reed Hilderbrand will bring two groves of birch trees into the planters.

“From the beginning, we felt that the design of Lever Club should feel like a sympathetic insertion within the iconic curtain wall of the building. The third floor, which had originally housed the employee cafeteria, had been altered for various other uses over many years, so this was not a restoration project but something that had to be reimagined. It was important to us that the design respond intelligently and reverently to the building while also creating a real sense of comfort, warmth, and luxury. We studied the modernist masters and Gordon Bunshaft’s own personal residence when conceiving of the design—a series of paneled volumes set within the glass perimeter, taking advantage of the views and access to the most epically-sited outdoor terrace in the city, said Ron Radziner, FAIA, Design Partner at Marmol Radziner. “The furnishings, largely bespoke, respond to and soften the hard edges of the architecture with plush texture and rich tones most often seen in a residential setting.”

Completed in 1952 as the U.S. headquarters of soap company Lever Brothers, Lever House has been globally recognized for its architectural influence at the time of its completion and in the decades following. Lever House is hailed as an icon of the shift to modern skyscrapers, and later became one of only 50 buildings globally to win a Twenty-five Year Award from the American Institute of Architects (AIA). In addition to the introduction of Lever Club on the third floor, the redevelopment of Lever House will enhance the 22-story, 260,000-square-foot skyscraper and revitalize the one-of-a-kind ground-level public plaza and lobby. Skidmore, Owings & Merrill (SOM), the original architects of Lever House, have returned as the project’s lead design firm.

WatermanClark and Brookfield Properties anticipate renovations at Lever House to be completed and the building open for tenants in the first quarter of 2023. Tenants will be able to begin construction in their respective premises in the middle of 2022.

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