The Durst Organization has signed KiDS Creative, LLC to a 15-year, 34,775 s/f, full-floor lease on the 87th floor of One World Trade Center.
Headed by founder and chief creative director Pascal Dangin, KiDS provides advertising and branding services to companies such as Balenciaga, Alexander McQueen and Alexander Wang, Lancôme and RCA.
The floor will also occupy the photography and film departments of Dangin’s post-production house, Box, including a state-of-the-art theater for private screenings.
Eric Engelhardt, director of One World Trade Center Leasing at The Durst Organization, said: “KiDS’ 87th-floor setting will be a highly coveted work environment that combines unmatched views with highly flexible and adaptive space.
“The agency’s tower floor tenancy serves as an ideal complement to Condé Nast. We expect to sign more leases with companies in the creative, media and tech world.”
Tara Stacom, executive vice chairman of Cushman & Wakefield, said, “KiDS and Condé Nast form a critical mass of media and creative energy, and are ideally suited for Downtown’s vibrant, 24/7 community.”
With the closing of this tower floor transaction, the three-million-square-foot office tower is now 56 percent leased. Tower floors occupy the 64th through 90th floors.