Real Estate Weekly
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The Rollins: Jazzed up rentals now open at Essex Crossing

When designing The Rollins at 145 Clinton Street, the developers wanted to draw from the vibrant community of the Lower East Side and the lively jazz style of Sonny Rollins, the acclaimed saxophonist the building is named after.

The touches of that style have manifested into the building as unique amenities like a resident’s lounge that offers old-school diner style booths equipped with jukeboxes and the possibility of scheduled live music in the lobby or outdoor park.

The Rollins, a 16-story rental with 107 residences, is one of nine buildings within the Essex Crossing development, a 1.9 million-square-foot campus that will ultimately hold 1,000 residences, 450,000 s/f of retail and 400,000 s/f of Class A office space.

It will be home to the International Center of Photography, a new NYU Langone Medical Center and the Essex Street Market.

A three-block-long underground marketplace called the Market Line will create a 150,000 s/f bazaar beneath Broome Street with more than 100 vendors offering goods ranging from food and drink, to art, music and fashion.

“The Market Line is really going to be the heart of Essex Crossing,” said Ernie Padron, development associate with BFC Partners, a member of the development team that includes L&M Development, Taconic, The Prusik Group and Goldman Sachs.

“It’s going to really connect everything together, not only physically by the underground passageways, but with all the different uses.”

Residents of The Rollins will be a stone’s throw from The Market Line and all of Essex Crossing’s other amenities. Delancey Street Associates — the collective name for the development team — tapped Douglas Elliman New Development to launch leasing last month and, according to Matthew Villetto, senior vice president of DEDM, “People are really buying into the whole, first residents in the Essex Crossing master plan.”

“There’s not a lot of brand new product, especially at this scale with these amenities,” said Villetto, noting that the apartments were designed with several different rental profile types in mind.

The apartment offerings range from studios to one, two, or three bedrooms and are expected to appeal to a large audience with a clean and space-efficient design by architects from Beyer Blinder Belle and interior designers K&Co. Studios start at $2,945, one-bedrooms at $3,855, two-bedrooms at $5,400, and three bedrooms come in at $7,295.

The apartments feature large windows that offer wide southern views of the Manhattan skyline. And all the units are equipped with stainless steel appliances, Bertazzoni rangers, Bosch dishwashers, and a washer and dryer.

Despite the coziness of the apartments, the Rollins’ offering of amenities will encourage residents to spend some time outside their homes.

Future residents will be welcomed in with a lobby that features concierge service and a green wall by the lounge area.

The Resident’s Lounge has a fireplace surrounded by comfy couches next to a pool table, shuffleboard table, a wet bar and a TV room with 70 inch screen. Those looking for more privacy can book the space to host a dinner party or hold a business meeting.

The Rollins also features three terraces on its third, eighth, and 12th floors, some of which are equipped with grills. Just outside the building, a 15,000 s/f public park will open later this year.

The building’s gym area features glass walls that overlook the park and modern equipment like peloton bikes and a Jacobs ladder cardio machine. It will also host 80 on-demand classes on anything from yoga to Zumba to high-intensity training. The classes will be right next to the building’s children’s playroom.

Embracing the neighborhood’s artistic roots, The Rollins’ facade features three-toned brick meant to reflect the structural makeup of the neighborhood. The western facade will feature a 220-foot long mural that stretches up to 80 feet tall in some spots.

“Essex Crossing as a whole has really been trying to embrace the artistic vibe of the Lower East Side,” Padron said. “One thing we really wanted to do from day one is be a part of the Lower East Side and not just be land on the Lower East Side.”

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