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Jamestown helps create virtual New Year celebration

Jamestown, the owner of the iconic One Times Square where the New Year Ball Drop Celebration takes place, has created a high-tech experience to allow people to herald the start of 2021 in a virtual world.

Michael Phillips, president of Jamestown, along with the Times Square Alliance, launched the Virtual New Years’s Eve app that allows worldwide virtual visits to Times Square before and during New Year’s Eve. 

Phillips made the announcement during the arrival of the 2021 numerals, which will light up with the New Year as the ball drops from One Times Square.

Michael Phillips announced the Jamestown virtual celebration as the 2021 numerals arrived in Times Square

The Jamestown virtual world is filled with games, music, and art. On December 31, viewers can tune in for a live broadcast of the New Year celebration where they can choose from multiple camera feeds to direct their own New Year’s Eve show.

Plus, viewers will also get a chance to see other celebrations from around the globe, and hear messages from local leaders and people from dozens of cities from around the world

While there will be no crowds for the famous celebration, Times Square Alliance and Countdown Entertainment, have organized a live event that will be headlines by  singer-songwriter Andra Day, who will perform her Grammy Award-nominated single Rise Up, as well as her song Forever Mine.

There will also be live performances by Gloria Gaynor, Pitbull, Anitta, Jennifer Lopez, Billy Porter, Cyndi Lauper, Jimmie Allen, Machine Gun Kelly, The Waffle Crew, and USO Show Troupe, as well as special activities and appearances that will happen throughout the evening.

The six-hour, live commercial-free webcast will begin at 6:00 p.m. with the lighting and raising of the New Year’s Eve Ball atop One Times Square.

Visit for more information and download the NYE app to join the live celebration on New Year’s Eve.

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